Familiar is nice, right? It makes us feel comfortable, even safe. But familiar doesn’t always mean better. Think of those old sneakers you can’t bear to part with. They’re spotted with holes, cling to wafer thin soles, and lost any kind of functional support sometime around the last election. Still, you reach for them on a daily basis despite nagging ankle pain, sore shins, and a left big toe that goes numb after traversing a distance greater than your street corner.
Sometimes recommending a light-reactive lens can be like reaching for those old kicks – more a product of familiarity than performance. And like a worn-down pair of shoes, dated, conventional photochromics can leave the wearer wanting and needing a lot more. Fortunately, there’s no need to continue dispensing them.
Now you can easily provide an enhanced practice experience by offering new SunSync Light-Reactive Lenses patient brochure that promote informed discussions and confident purchase decisions.
The new brochure, in an updated booklet format, educates patients on the problem of slow fade-back speed, introduces them to the technology that overcomes it, and helps them easily match their lifestyle to the perfect SunSync Light-Reactive Lens.
In 2019 SunSync Elite revolutionized the light-reactive lens category with its groundbreaking fade-back speed. To illustrate how much faster it was, we shared a video comparing SunSync Elite to the industry’s top-selling photochromic at the time.
Later that year, the top-selling brand released a new photohcromic with new technology. So, we wanted to see how SunSync Elite stacked up against it.
On April 1, 2020 Vision Service Plan® will introduce a new photochromic category to the VSP® ophthalmic product formulary, and there will be significant changes for SunSync Elite and SunSync Elite XT Light-Reactive Lenses.
Light-reactive (or photochromic) lenses are a great choice for a wide variety of patients and they come with a boatload of benefits. With this in mind, it can be easy to get carried away when recommending them to patients and overpromise. As with any lens, it’s essential to present them accurately and honestly to set the foundation for a better wearer experience. After all, if a patient understands the reason behind a performance characteristic, they’re less likely to perceive it as a product flaw and call you with a complaint…or worse, a redo request.
With that in mind, here are five photochromic faux pas to avoid when recommending a light-reactive lens to a patient:
Think back to when you were a kid and someone treated you to an outing to the local ice cream parlor. You walk through the doors and are greeted by the sweet smell of 31 flavors and fresh waffle cones. You approach the counter set on a double scoop of Rocky Road, but with your nose pressed up to the glass and an endless array of flavors before your eyes, you’re less confident in your choice.
The pralines and cream with caramel drizzle looks amazing, the strawberry is always a safe bet, and the neon swirl of color beaming from a half-scooped tub of rainbow sherbet pulls you in yet another direction.
In the end you stick with your original choice, but as you leave the shop with a taste of Rocky Road in your mouth and a trickle of it racing down the cone towards your knuckles, you wonder if you made the right call.
VSP will unveil an enhanced Premier Program in 2020. The enhancements will include new tiers and new qualification criteria. Part of that new criteria includes a change in how SunSync Light-Reactive Lenses count towards your Premier Program status.
Changes abound in 2020. As you’ve likely heard, an enhanced Premier Program will be rolling out and SunSync Light-Reactive Lenses will play a big role in helping you reach the Silver, Gold, or Platinum tiers. But while the Premier Program the big story, it’s not the only change you need to be aware of in 2020.
Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?
But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding? Often, piling on more doesn’t yield much benefit, and can do more harm than good.
Here’s the point where we connect a value meal to a light-reactive lens.
Welcome to the third and final installment of our ultimate guide series on light-reactive lenses. In part one we covered standard photochromics before shifting to extra reactive photochromics in part two. In part three we’re going to look at a new and exciting category of light-reactive lenses that only came into existence in October 2018.
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