Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?
But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding? Often, piling on more doesn’t yield much benefit, and can do more harm than good.
Here’s the point where we connect a value meal to a light-reactive lens.
Get the latest SunSync blog posts delivered to your inbox.