It's a new era! Gone are the days of bicycles, dollhouses, and bb guns under the Christmas tree ready to be discovered by squealing, pajama-clad children. Enter the digital revolution, where virtual reality (VR) games, high resolution tablets, and giant screen smartphones reign supreme! Now, the most requested gifts are electronic, with kids and grown-ups alike settling in with their digital toys, logging dozens of hours of screen time.

In Part 3 of our series, we descended from a bird’s eye view to an up-close look at SunSync® Elite and SunSync Elite XT Light-Reactive Lenses, exploring all the reasons they’ve secured the top spot as the most versatile blue light solutions for all age groups. In Part 4, we’ll walk you step-by-step through the patient journey, providing proven tips at each stage to reinforce your recommendation of an ultra-fast light-reactive lens as the best choice to defend against blue light exposure and enhance a person’s visual world by offering unmatched, life-reactive benefits.

In Part 2 of our series, we introduced the various types of lenses and enhancements designed to reduce blue light exposure, how they work, and the unique benefits of each.  In Part 3, we’re going to delve deeper into two specific solutions that stand apart due to their advanced technology and always-on blue light defense in any environment. 

In Part I of the series, we introduced the situation concerning blue light and its relationship to eye strain. In Part 2, we’ll be exploring the different lenses and enhancements designed to reduce blue light exposure, how they work, where they provide the greatest benefit, and why you would choose each. And be sure to read all the way through to receive a dispensing checklist for blue light and digital eye strain.

One of the hottest topics in eye care is addressing patients’ visual discomfort resulting from increased blue light exposure.  And, it’s on the rise. Are you prepared with the knowledge and solutions you need to help your patients combat this ever-growing concern? 

Join us as we take an in-depth look at blue light and its concerning visual side effects on all ages in this four-part blog series. Our first post provides an overview of the principle of blue light and its impact on the eye and visual acuity. We also explain how prolonged exposure can lead to eye strain in the case of outdoor light, or a condition called digital eye strain (DES), resulting from the use of digital devices. 

On June 24th, Jim Winnick, OD, headlined day two of UUniversity’s inaugural Photochromic Fest, presenting on how he’s built a successful light-reactive lens business by dispensing from the chair. His presentation was so widely requested, we partnered with UUniversity to pull it from the event and post it here with a full transcript.

Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?  

But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding?  Often, piling on more doesn’t yield much benefit, and can do more harm than good.
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Here’s the point where we connect a value meal to a light-reactive lens.  

You’ve likely seen (or will see) different companies claiming their lenses or enhancements reduce a specific or fixed percentage of blue light.  And you’ve probably noticed that SunSync Light-Reactive Lenses do not do that.
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When you hear or read that a lens product filters 90% of blue light it may sound good, but it is in fact, misleading. 

​Winter is here. That means warm mugs of cocoa, frosty window panes, early sunsets, and dreams of hibernation.

​But it also means a variety of optical challenges for your patients.  Finding one lens to meet these diverse needs of the season has historically presented challenges for eye care professionals. However, a revolutionary, new category of light-reactive lenses now offers you and your patients a single solution, with specific benefits for each season.