On June 24th, Jim Winnick, OD, headlined day two of UUniversity’s inaugural Photochromic Fest, presenting on how he’s built a successful light-reactive lens business by dispensing from the chair. His presentation was so widely requested, we partnered with UUniversity to pull it from the event and post it here with a full transcript.
Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?
But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding? Often, piling on more doesn’t yield much benefit, and can do more harm than good.
Here’s the point where we connect a value meal to a light-reactive lens.
You’ve likely seen (or will see) different companies claiming their lenses or enhancements reduce a specific or fixed percentage of blue light. And you’ve probably noticed that SunSync Light-Reactive Lenses do not do that.
When you hear or read that a lens product filters 90% of blue light it may sound good, but it is in fact, misleading.
Winter is here. That means warm mugs of cocoa, frosty window panes, early sunsets, and dreams of hibernation.
But it also means a variety of optical challenges for your patients. Finding one lens to meet these diverse needs of the season has historically presented challenges for eye care professionals. However, a revolutionary, new category of light-reactive lenses now offers you and your patients a single solution, with specific benefits for each season.
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