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3 Ways to Give the Gift of Blue Light Defense This Holiday Season

11/30/2021

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It's a new era! Gone are the days of bicycles, dollhouses, and bb guns under the Christmas tree ready to be discovered by squealing, pajama-clad children. Enter the digital revolution, where virtual reality (VR) games, high resolution tablets, and giant screen smartphones reign supreme! Now, the most requested gifts are electronic, with kids and grown-ups alike settling in with their digital toys, logging dozens of hours of screen time.

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Adaptive Defense Part 4: Dispensing for Blue Light Across the Patient Journey

10/7/2021

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In Part 3 of our series, we descended from a bird’s eye view to an up-close look at SunSync® Elite and SunSync Elite XT Light-Reactive Lenses, exploring all the reasons they’ve secured the top spot as the most versatile blue light solutions for all age groups. In Part 4, we’ll walk you step-by-step through the patient journey, providing proven tips at each stage to reinforce your recommendation of an ultra-fast light-reactive lens as the best choice to defend against blue light exposure and enhance a person’s visual world by offering unmatched, life-reactive benefits.

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OD Shares 10 Tactics for Successfully Dispensing Light-Reactive Lenses from the Chair

7/23/2021

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Dr. Jim Winnick shares 10 tips for successfully dispensing light-reactive lenses from the chair
On June 24th, Jim Winnick, OD, headlined day two of UUniversity’s inaugural Photochromic Fest, presenting on how he’s built a successful light-reactive lens business by dispensing from the chair. His presentation was so widely requested, we partnered with UUniversity to pull it from the event and post it here with a full transcript.

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VIDEO: SunSync Elite vs Transitions Signature GEN 8 Fade-Back Comparison

3/17/2020

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In 2019 SunSync Elite revolutionized the light-reactive lens category with its groundbreaking fade-back speed. To illustrate how much faster it was, we shared a video comparing SunSync Elite to the industry’s top-selling photochromic at the time.
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Later that year, the top-selling brand released a new photohcromic with new technology. So, we wanted to see how SunSync Elite stacked up against it. 

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5 Ways to Fail When Dispensing Photochromic Lenses

2/25/2020

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Light-reactive (or photochromic) lenses are a great choice for a wide variety of patients and they come with a boatload of benefits. With this in mind, it can be easy to get carried away when recommending them to patients and overpromise. As with any lens, it’s essential to present them accurately and honestly to set the foundation for a better wearer experience. After all, if a patient understands the reason behind a performance characteristic, they’re less likely to perceive it as a product flaw and call you with a complaint…or worse, a redo request.
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With that in mind, here are five photochromic faux pas to avoid when recommending a light-reactive lens to a patient:

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When to Choose Which SunSync Lens: A Master Guide

12/16/2019

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Think back to when you were a kid and someone treated you to an outing to the local ice cream parlor. You walk through the doors and are greeted by the sweet smell of 31 flavors and fresh waffle cones. You approach the counter set on a double scoop of Rocky Road, but with your nose pressed up to the glass and an endless array of flavors before your eyes, you’re less confident in your choice. 

The pralines and cream with caramel drizzle looks amazing, the strawberry is always a safe bet, and the neon swirl of color beaming from a half-scooped tub of rainbow sherbet pulls you in yet another direction.
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In the end you stick with your original choice, but as you leave the shop with a taste of Rocky Road in your mouth and a trickle of it racing down the cone towards your knuckles, you wonder if you made the right call.

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Adding a Blue Light Coating to a Light-Reactive Lens? Here Are 3 Reasons Not To.

9/26/2019

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3 reasons not to add a blue light coating to a light-reactive lens
Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?  

But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding?  Often, piling on more doesn’t yield much benefit, and can do more harm than good.
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Here’s the point where we connect a value meal to a light-reactive lens.  

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The Optician's Ultimate Guide to Light-Reactive Lenses: Ultra-Fast Photochromics

8/22/2019

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\n​Priorities:
\nWeighing up priorities can help you choose between different types of photochromics. Patients who prioritize speed and personal appearance are prime candidates for an ultra-fast lens. Those who prioritize in-car activation and outdoor darkness, but still want fast fade-back speed would be better suited for a lens like SunSync Elite XT, which ticks all of those boxes. \n
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\nOccupation:
\nPeople with jobs that entail a lot of indoor-outdoor movement throughout the day need highly-responsive lenses. Many professionals (and hobbyists) require the best possible eyesight in bright and dark environments to perform their task safely and well." }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/editor/construction-site.jpg?1566584250", "articleBody" : [ "Construction: The ultra-fast activation and fade-back speeds are perfect for a variety of construction fields where people spend their days shifting from inside to outside and requiring outstanding visual clarity in both environments.
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\n​And when you enhance a safety lens with an ultra-fast photochromic, it’s a hard second-pair suggestion to pass up.​\n\n\n
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  • Hospitality: Waiters, bussers, hosts and hostesses make their living by providing fast service. Rapidly moving from low-lit indoor dining areas to bright, outdoor patio section, need a lens that can keep up and provide clear vision without pause.", "For patients in the lodging side of the hospitality industry, an ultra-fast photochromic keeps up with them as they move from inside the hotel to outside around the grounds. Front -of- house staff, cleaners, and facilities workers all fall into this category.
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  • Office: Many people earning a living in the modern-day office environment are out of office almost as much as in. Whether racing to a meeting or stepping out for a quick bite, office workers are on the go a lot throughout the day and need their eyewear to keep up. A fast-acting lens means stepping into a big presentation confidently, rather than worrying if the audience is thinking they forgot to remove their sunglasses.", "Lifestyle:
    \nAn ultra-fast photochromic’s quick adaptability to changing conditions make them well-suited for patients who enjoy a variety of different lifestyle activities:", "Students: An ultra-fast lens that helps improve self-confidence by improving aesthetics is a natural match students who view appearance as a must-have when it comes to their glasses. The excellent blue light defense also makes these lenses attractive to parents of a group who are constantly looking at some kind of screen.
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  • \n\n
  • Outdoor Athletes: Whether running, biking, hiking, or kayaking, athletes constantly transitioning from bright to shaded conditions need a lens that keeps up with them and provide precise, clear vision for comfort and safety." ] }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/cyclinginnerpeace-getty-1134418432_orig.jpg", "articleSection" : "Setting Realistic Expectations", "articleBody" : "Do-It-Yourselfers: When paired with a safety lens, an ultra-fast photochromic offers the visual clarity, comfort, and protection you need when measuring, drilling, and cutting—especially when moving from bright to dark environments or vice-versa.
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\n​These are just a few examples of strong candidates for an ultra-fast photochromic. Anyone who prizes technology, convenience, and appearance could be well-suited for this category of light-reactive lens." }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/editor/inthescholllibrary-getty-901260610_1.jpg?1566508991", "articleBody" : "Because the primary advantage of these lenses is the fade-back speed, factors that impact that speed should be addressed with patients.
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\nAmbient temperature is the main influence on reaction speed, so that should be your starting point. Hotter temperatures result in slightly lighter outdoor color and faster fade-back speed, whereas colder temps slow down fade-back rates but increase outdoor darkness. From there, you can discuss other environmental factors related to temperature including:" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/globe_orig.jpg", "articleBody" : "Geography: Southern states that are closer to the equator receive more UV and hotter temperatures, so these regions would enjoy the benefit of quicker fade-back speed. Conversely, inhabitants of colder, more northern states may experience slightly darker lenses during winter months" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/published/watch_3.jpg?1566584681" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/blog/the-opticians-ultimate-guide-to-light-reactive-lenses-ultra-fast-photochromics", "articleSection" : "Tips for Dispensing Ultra-Fast Photochromic Lenses", "articleBody" : [ "Demonstrate the Difference: Demonstration lorgnettes are available with an ultra-fast lens next to a standard photochromic to show how much faster these lenses are. Seeing one lens return to clear in less than 60 seconds while the other remains tinted for several more minutes is often all a patient needs to say yes to an ultra-fast photochromic. If you don’t have a lorgnette, two pairs of glasses with the different photochromics works just as well.\n
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\nPointing out the deeper benefits of ultra-fast, fade-back speed helps to transition a patient from wanting these lenses to needing them."\n
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\nDig into the Deeper Benefits: Pointing out the deeper benefits of ultra-fast, fade-back speed helps to transition a patient from wanting these lenses to needing them. Primarily, people are looking for four things out of life: more money, time, convenience, and confidence. Ultra-fast photochromics offer each:\n\n
    \n
  • Money: With a longer performance lifespan, patients won’t have to dig into their pocket as frequently for a new pair. Again, that seems like a financial hit for the practice, but in the long-term, it contributes to happier, repeat patients and referrals.
  • \n\n
  • Also, because they’re a great multipurpose option for younger patients, parents won’t have to fork out more money when a child loses track of a second pair.", "Time: When you’re not waiting around for your lenses to clear up, you can go about your day without delays. From shopping for food to meeting with clients to grabbing a bite, having a light-reactive lens that comes as close to changing on the fly as possible puts more time back into a person’s daily life.
  • \n\n
  • Convenience: Serving both indoor and outdoor purposes, these lenses are an exceptionally convenient offering.
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  • Confidence: Let’s face it, when we look better, we feel better about ourselves. Getting stuck in that lingering, half-tinted phase doesn’t look great and doesn’t do our self-confidence any favors. By clearing up quickly indoors, your patients look great and feel more confident in their appearance whether they’re on a date, in an interview, or out with friends." ] }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/ultimate-guide-ultra-fast_orig.jpg", "articleSection" : "Wrapping it Up", "articleBody" : "Offering revolutionary advances in technology and performance, ultra-fast, light-reactive lenses are a perfect recommendation for current and previous photochromic wearers, as well as those who’ve been reluctant to try light-reactive lenses in the past.
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    \nThank you for reading the Optician's Ultimate Guide to Light-Reactive Lenses. We hope you've enjoyed this three-part series. We invite you to explore SunSync's offerings in each of these categories: SunSync Elite, SunSync Elite XT, SunSync Drive XT, and original SunSync." } ]
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Welcome to the third and final installment of our ultimate guide series on light-reactive lenses. In part one we covered standard photochromics before shifting to extra reactive photochromics in part two. In part three we’re going to look at a new and exciting category of light-reactive lenses that only came into existence in October 2018.


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Are You Overlooking this Safe Bet for Second Pair Success?

7/16/2019

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If someone were to ask your professional opinion on the perfect lens to enhance with a photochromic, you wouldn’t be alone or incorrect in responding, “progressive, bifocal, or single vision.” With all the benefits of light-reactive lenses, they’re a natural fit for everyday eyewear options. But, there’s another lens type that’s so perfectly suited for a light-reactive enhancement, it’s surprising more eye care professionals don’t utilize it as a fantastic second-pair recommendation.

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The Optician's Ultimate Guide to Light-Reactive Lenses: Extra Reactive Photochromics

7/3/2019

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Extra-active photochromic lenses
In part one of this three-part series, we took an in-depth look at standard light reactive lenses . In this second installment, we’ll be covering their extra reactive associates.

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