It's a new era! Gone are the days of bicycles, dollhouses, and bb guns under the Christmas tree ready to be discovered by squealing, pajama-clad children. Enter the digital revolution, where virtual reality (VR) games, high resolution tablets, and giant screen smartphones reign supreme! Now, the most requested gifts are electronic, with kids and grown-ups alike settling in with their digital toys, logging dozens of hours of screen time.
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In Part 3 of our series, we descended from a bird’s eye view to an up-close look at SunSync® Elite and SunSync Elite XT Light-Reactive Lenses, exploring all the reasons they’ve secured the top spot as the most versatile blue light solutions for all age groups. In Part 4, we’ll walk you step-by-step through the patient journey, providing proven tips at each stage to reinforce your recommendation of an ultra-fast light-reactive lens as the best choice to defend against blue light exposure and enhance a person’s visual world by offering unmatched, life-reactive benefits.
 On June 24th, Jim Winnick, OD, headlined day two of UUniversity’s inaugural Photochromic Fest, presenting on how he’s built a successful light-reactive lens business by dispensing from the chair. His presentation was so widely requested, we partnered with UUniversity to pull it from the event and post it here with a full transcript.
 In 2019 SunSync Elite revolutionized the light-reactive lens category with its groundbreaking fade-back speed. To illustrate how much faster it was, we shared a video comparing SunSync Elite to the industry’s top-selling photochromic at the time.
Later that year, the top-selling brand released a new photohcromic with new technology. So, we wanted to see how SunSync Elite stacked up against it.  Light-reactive (or photochromic) lenses are a great choice for a wide variety of patients and they come with a boatload of benefits. With this in mind, it can be easy to get carried away when recommending them to patients and overpromise. As with any lens, it’s essential to present them accurately and honestly to set the foundation for a better wearer experience. After all, if a patient understands the reason behind a performance characteristic, they’re less likely to perceive it as a product flaw and call you with a complaint…or worse, a redo request.
With that in mind, here are five photochromic faux pas to avoid when recommending a light-reactive lens to a patient: 
Think back to when you were a kid and someone treated you to an outing to the local ice cream parlor. You walk through the doors and are greeted by the sweet smell of 31 flavors and fresh waffle cones. You approach the counter set on a double scoop of Rocky Road, but with your nose pressed up to the glass and an endless array of flavors before your eyes, you’re less confident in your choice.
The pralines and cream with caramel drizzle looks amazing, the strawberry is always a safe bet, and the neon swirl of color beaming from a half-scooped tub of rainbow sherbet pulls you in yet another direction. In the end you stick with your original choice, but as you leave the shop with a taste of Rocky Road in your mouth and a trickle of it racing down the cone towards your knuckles, you wonder if you made the right call.  Everyone likes the idea of getting more. The concept of squeezing as much as possible into or out of anything appeals to the value seeker in us all. McDonald’s® figured this out decades ago when the concept of an ordinary value meal no longer satisfied the masses. “Supersize it” became an instinctive add-on to your order of a “number 3 with a Coke.” After all, a meal’s not a meal without 32 extra ounces of soda and enough fries to fill a Fiat, right?
But other that an extra helping of calories and a massive sugar crash two hours later, what’ do you get out of adding and adding and adding? Often, piling on more doesn’t yield much benefit, and can do more harm than good. Here’s the point where we connect a value meal to a light-reactive lens. \nPriorities: \n\n\nWeighing up priorities can help you choose between different types of photochromics. Patients who prioritize speed and personal appearance are prime candidates for an ultra-fast lens. Those who prioritize in-car activation and outdoor darkness, but still want fast fade-back speed would be better suited for a lens like SunSync Elite XT, which ticks all of those boxes. \n \nOccupation: \n\n\n\n\n\nPeople with jobs that entail a lot of indoor-outdoor movement throughout the day need highly-responsive lenses. Many professionals (and hobbyists) require the best possible eyesight in bright and dark environments to perform their task safely and well." }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/editor/construction-site.jpg?1566584250", "articleBody" : [ "Construction: The ultra-fast activation and fade-back speeds are perfect for a variety of construction fields where people spend their days shifting from inside to outside and requiring outstanding visual clarity in both environments. \n \nAnd when you enhance a safety lens with an ultra-fast photochromic, it’s a hard second-pair suggestion to pass up.\n\n\n \n \n\n
\nThese are just a few examples of strong candidates for an ultra-fast photochromic. Anyone who prizes technology, convenience, and appearance could be well-suited for this category of light-reactive lens."
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"articleBody" : "Because the primary advantage of these lenses is the fade-back speed, factors that impact that speed should be addressed with patients. \n\n\n \nAmbient temperature is the main influence on reaction speed, so that should be your starting point. Hotter temperatures result in slightly lighter outdoor color and faster fade-back speed, whereas colder temps slow down fade-back rates but increase outdoor darkness. From there, you can discuss other environmental factors related to temperature including:" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/globe_orig.jpg", "articleBody" : "Geography: Southern states that are closer to the equator receive more UV and hotter temperatures, so these regions would enjoy the benefit of quicker fade-back speed. Conversely, inhabitants of colder, more northern states may experience slightly darker lenses during winter months" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/uploads/6/3/2/9/63296783/published/watch_3.jpg?1566584681" }, { "@context" : "http://schema.org", "@type" : "Article", "datePublished" : "2019-08-22", "image" : "https://www.sunsynclenses.com/blog/the-opticians-ultimate-guide-to-light-reactive-lenses-ultra-fast-photochromics", "articleSection" : "Tips for Dispensing Ultra-Fast Photochromic Lenses", "articleBody" : [ "Demonstrate the Difference: Demonstration lorgnettes are available with an ultra-fast lens next to a standard photochromic to show how much faster these lenses are. Seeing one lens return to clear in less than 60 seconds while the other remains tinted for several more minutes is often all a patient needs to say yes to an ultra-fast photochromic. If you don’t have a lorgnette, two pairs of glasses with the different photochromics works just as well.\n \nPointing out the deeper benefits of ultra-fast, fade-back speed helps to transition a patient from wanting these lenses to needing them."\n\n\n \nDig into the Deeper Benefits: Pointing out the deeper benefits of ultra-fast, fade-back speed helps to transition a patient from wanting these lenses to needing them. Primarily, people are looking for four things out of life: more money, time, convenience, and confidence. Ultra-fast photochromics offer each:\n\n
Welcome to the third and final installment of our ultimate guide series on light-reactive lenses. In part one we covered standard photochromics before shifting to extra reactive photochromics in part two. In part three we’re going to look at a new and exciting category of light-reactive lenses that only came into existence in October 2018.
 If someone were to ask your professional opinion on the perfect lens to enhance with a photochromic, you wouldn’t be alone or incorrect in responding, “progressive, bifocal, or single vision.” With all the benefits of light-reactive lenses, they’re a natural fit for everyday eyewear options. But, there’s another lens type that’s so perfectly suited for a light-reactive enhancement, it’s surprising more eye care professionals don’t utilize it as a fantastic second-pair recommendation.
In part one of this three-part series, we took an in-depth look at standard light reactive lenses . In this second installment, we’ll be covering their extra reactive associates.
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Photochromic performance is influenced by temperature, UV exposure and lens material.
©2021 Plexus Optix, Inc. All rights reserved.
SunSync is a registered trademark of Plexus Optix, Inc. All other brands or marks are the property of their respective owners.
Use of these marks, names, logos, and/or brands does not imply endorsement.
©2021 Plexus Optix, Inc. All rights reserved.
SunSync is a registered trademark of Plexus Optix, Inc. All other brands or marks are the property of their respective owners.
Use of these marks, names, logos, and/or brands does not imply endorsement.