On June 24th, Jim Winnick, OD, headlined day two of UUniversity’s inaugural Photochromic Fest, presenting on how he’s built a successful light-reactive lens business by dispensing from the chair. His presentation was so widely requested, we partnered with UUniversity to pull it from the event and post it here with a full transcript.

On June 24th and 25th, UUniversity will host its first ever Photochromic Fest. Here's a look at what this one-of-a-kind, two-day event has in store for attendees.

As we age, ocular changes in the eye interfere with our ability to adapt to changing light conditions. Until recently, attempts to alleviate adaptation difficulties with lenses have come up short. However, groundbreaking, new technology may finally reveal a light at the end of a long, dark tunnel for patients suffering the effects of reduced light and dark adaptation capabilities.

Familiar is nice, right? It makes us feel comfortable, even safe. But familiar doesn’t always mean better. Think of those old sneakers you can’t bear to part with. They’re spotted with holes, cling to wafer thin soles, and lost any kind of functional support sometime around the last election. Still, you reach for them on a daily basis despite nagging ankle pain, sore shins, and a left big toe that goes numb after traversing a distance greater than your street corner.
​
Sometimes recommending a light-reactive lens can be like reaching for those old kicks – more a product of familiarity than performance. And like a worn-down pair of shoes, dated, conventional photochromics can leave the wearer wanting and needing a lot more. Fortunately, there’s no need to continue dispensing them.

Now you can easily provide an enhanced practice experience by offering new SunSync Light-Reactive Lenses patient brochure that promote informed discussions and confident purchase decisions.
 
The new brochure, in an updated booklet format, educates patients on the problem of slow fade-back speed, introduces them to the technology that overcomes it, and helps them easily match their lifestyle to the perfect SunSync Light-Reactive Lens.  

In 2019 SunSync Elite revolutionized the light-reactive lens category with its groundbreaking fade-back speed. To illustrate how much faster it was, we shared a video comparing SunSync Elite to the industry’s top-selling photochromic at the time.
​
Later that year, the top-selling brand released a new photohcromic with new technology. So, we wanted to see how SunSync Elite stacked up against it. 

Think back to when you were a kid and someone treated you to an outing to the local ice cream parlor. You walk through the doors and are greeted by the sweet smell of 31 flavors and fresh waffle cones. You approach the counter set on a double scoop of Rocky Road, but with your nose pressed up to the glass and an endless array of flavors before your eyes, you’re less confident in your choice. 

The pralines and cream with caramel drizzle looks amazing, the strawberry is always a safe bet, and the neon swirl of color beaming from a half-scooped tub of rainbow sherbet pulls you in yet another direction.
​
In the end you stick with your original choice, but as you leave the shop with a taste of Rocky Road in your mouth and a trickle of it racing down the cone towards your knuckles, you wonder if you made the right call.

Welcome to the third and final installment of our ultimate guide series on light-reactive lenses. In part one we covered standard photochromics before shifting to extra reactive photochromics in part two. In part three we’re going to look at a new and exciting category of light-reactive lenses that only came into existence in October 2018.

SunSync Elite received the “Award of Excellence” in the “Lens Coating” category at July’s OMEGA=19 optical tradeshow in Australia.

Eye care professionals were asked for their opinions on SunSync's revolutionary offering and were quick to heap praise on the ultra-fast lens that changes from dark to clear in seconds.