Now you can easily provide an enhanced practice experience by offering new SunSync Light-Reactive Lenses patient brochure that promote informed discussions and confident purchase decisions.
The new brochure, in an updated booklet format, educates patients on the problem of slow fade-back speed, introduces them to the technology that overcomes it, and helps them easily match their lifestyle to the perfect SunSync Light-Reactive Lens.
The following five points explain how educating your patients early in their journey with the brochure sets the stage for an enhanced practice experience and a successful discussion in the dispensary. Once you’ve read the article, be sure to explore the directions for ordering your free brochures.
1. Introduces Patients to the Latest Light-Reactive Lens Technology
Your patients are sure to be excited about the latest light-reactive technology that finally overcomes the problems of slow fade back. Changing from dark to clear in seconds rather than minutes, SunSync Elite and SunSync Elite XT boost confidence, add convenience, and improve comfort.
After reading the brochure, patients may enter the exam room or dispensary and automatically inquire about ultra-fast light-reactive lenses, improving efficiency and doctor/optician-patient communication. An additional benefit of alerting patients that you offer the most advanced products and latest technology is that you’ll differentiate your practice from those who don’t.
2. Helps Match Lifestyle to the Right Ultra-Fast Light-Reactive Lens
The brochure navigates patients through different scenarios to help point them in the direction of the ultra-fast, light-reactive lens that best complements their lifestyle. For office workers on-the-go and more focused on personal appearance, SunSync Elite may be their best option. Alternatively, outdoor enthusiasts needing an extra dark lens with color retention in the car would most benefit from SunSync Elite XT.
After reading the brochure, patients will have a better understanding of which option meets their lifestyle needs. This creates an easy way to accelerate the dispensing process, resulting in an improved patient flow.
3. Discusses Light-Reactive Lens Benefits in Easy-To-Grasp Language
The key features are laid out simply to help patients quickly identify the benefits and relate them to their everyday lives. The brochure helps patients clearly understand how SunSync Elite and SunSync Elite XT combine fade-back speed, indoor clarity, outdoor comfort, UV protection, and blue light defense in one convenient package. Understanding key benefits can spark conversations to confirm that a patient’s light-reactive lens of choice is a perfect match for their everyday needs.
4. Fosters Informed Conversations
The patient brochure gets patients thinking about the advantages of choosing a premium light-reactive lens while in the waiting room, leading to a more informed and productive discussion in the exam room or dispensary.
It also acts as a take-home piece if patients aren’t ready to commit SunSync Elite or SunSync Elite XT right away. Patients will have the opportunity to review the benefits from the comfort of their home and choose with confidence when they’re ready.
5. Overcomes Purchase Anxiety
An educated patient is a confident patient. Dispensing success can be nurtured by pre-educating patients on key benefits and features. Not only will patients be informed, but they’ll also feel more confident in their decision to choose an ultra-fast light-reactive lens.
Assured purchases overcome the anxiety of buyer’s remorse and result in your patients walking out the door feeling great about their entire experience. This can contribute to a boost in patient satisfaction, repeat purchases, and referrals. Overall, educating patients goes far beyond a single purchase, and could potentially lead to many more in the future.
How to Order SunSync Light-Reactive Lenses Patient Brochures
Ordering your free SunSync patient brochure is simple. The brochures can be requested from your SunSync Light-Reactive Lens Representative or by using the Supply Request Form on VSPOnline.
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